Coach's Corner: Why Do 87% of Real Estate Agents Fail? Avoid These Pitfalls and Succeed

Episode Summary:
In this episode of Coach’s Corner on the Double Duty Agent Podcast, Carla tackles a sobering statistic that drives her mission: 75% of real estate agents fail in their first year, and 87% fail within five years. Why does this happen, and more importantly, how can YOU avoid being part of this statistic?

Carla shares the two primary reasons agents leave the business:

1. They Don’t Know Their Job
2. They Choose Not to Do Their Job

She then outlines the five must-do job responsibilities for every real estate agent:

1. Practice conversations and build your skills.
2. Lead generate by talking to people.
3. Follow up with leads to stay top of mind.
4. Go on appointments for listings or buyer consultations.
5. Negotiate contracts.

Carla provides actionable advice on building a solid business foundation through planning, training, and accountability while offering solutions to overcome common pitfalls like inconsistency, time management struggles, and burnout.

Key Topics Covered:

• The importance of knowing and executing your job responsibilities.
• Why practicing conversations and lead generation are the lifeblood of your business.
• How to create a lead generation system and time-block for success.
• The role of support networks, mentors, and coaches in ensuring accountability.
• Strategies to avoid burnout and maintain a healthy work-life counterbalance.

Resources Mentioned:

• Ignite After Dark Training
• 2025 Goal Setting Workshop Recording
• Lead Generation Mastery Workshop Recording
• Double Duty 5x5 Lead Generation System

Your Call to Action:
If this episode resonates with you, take one step today toward mastering your craft. Whether it’s making five prospecting calls, signing up for a training, or setting up your 2025 business plan—just take action!

And if you know another agent who needs to hear this, share this episode with them. Let’s ensure more agents succeed and thrive in this incredible business!

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Stay Connected:
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