Activating Patients, Optimizing Staffing, and Nailing Your Value Proposition

Zed Williamson, CEO & Founder of TrackableMed and host of the Medical Sales Accelerator podcast, joined The DocBuddy Journal to go deep on topics that are critical to the success of a healthcare organization:

• Bridging the gap between 'knowledge and awareness' to activate patients who wouldn't otherwise seek care.
• Optimizing staffing by understanding where employees can shine, where their skills may be misplaced, PLUS some powerful interview questions you can and should incorporate into your next hiring process.
•  Nailing your value proposition by understanding your patient's point of view.  ie: when they're searching for medical care what will matter most to them?

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