When patients come to your office, they're not just looking for treatment. They're looking for confidence—in you, in your process, and in the decision they're about to make about their health.
One of the biggest mistakes dermatologists make? Taking choice out of the equation.
Today's episode of "The Distinctive Dermatologist" examines the importance of presenting options so that patients become more actively involved in their treatment plan so they become significantly more likely to follow through.