The Distinctive Dermatologist

We’ve all seen before-and-after photos. Every practice uses them. And they can be powerful.

But here’s the issue: when everybody does the same thing, it stops being distinctive.

And worse, patients a…

When a patient walks through your doors for the very first time, they’re not just evaluating your clinical skill—they’re evaluating everything. 

That first impression sets the tone for the entire rel…

Clinical excellence is the foundation of the profession of dermatology. But here’s the challenge—clinical skill, no matter how extraordinary, is not enough to set your practice apart.

Now, that doesn…

For most practices, the waiting room is designed for one purpose—holding patients until it’s their turn. But here’s the truth: your waiting room is also where patients form—or reinforce—their opinion…

This episode is about shifting how you—and your team—view each patient who walks through your doors.

Too many practices see appointments as individual transactions: A skin check here. A procedure the…

In this episode, we’re talking about something every practice gets—but not every practice uses to its advantage: Patient reviews.

Most practices treat reviews as a scoreboard. But the most distinctiv…

This episode's topic hits right at the heart of how patients think, behave, and decide—because we’re talking about Dermatology in the Subscription Economy.

The way we consume things has shifted—and p…

They don’t leave a bad review. They don’t cancel appointments. They just quietly stop showing up, stop engaging, and stop referring others. And often, by the time we realize they’re gone—it’s too lat…

Ask most patients to describe a medical visit, and they’ll often talk about the doctor… maybe the procedure… and then, the billing.

But if we’re being honest, the patient experience starts—and is oft…

Dermatology marketing fatigue is real.

You spend time and money on campaigns, social media, SEO, and paid ads—and yet, the ROI isn’t always what you hoped.

But, what if the most effective way to grow…

Here is something every practice manager and dermatologist knows in their gut: it’s harder than ever to build and keep a great team.

If we ignore this—or worse, treat it as just the “cost of doing bu…

Insurance carriers are making coverage decisions that not only impact the business side of your practices—but that also override your clinical judgment and strip patients of their right to choose fro…

Today’s episode is a bit different… and frankly, a bit urgent.

Because what happens when innovation in healthcare is intentionally slowed down… or even stopped?

Eliminating choice doesn’t just hurt o…

This week - a special edition of "The Distinctive Dermatologist."

A decision is being made right now that could shape the care a skin cancer patient receives.

But here’s the catch:

• It’s not being ma…

Today, we’re witnessing a highly disturbing trend in healthcare: decisions about patient care being influenced not by medical expertise but by administrative policy.

In some cases, reimbursement stru…

Restricting patients to a narrow set of treatment options can have unintended repercussions.

That's why this episode is exploring a critical aspect of patient care: the importance of offering all cli…

Advertising is getting more expensive, more crowded, and—let’s face it—less trusted.

But there’s a powerful growth strategy that too many dermatology practices overlook. It costs less. It converts be…

We’ve all been there. The patient books the appointment. Maybe even confirms it. And then… silence. No call. No show. It’s frustrating, costly, and—if it happens enough—it can throw off the rhythm of…

In a time of rapid change with new technologies, evolving patient expectations, and innovations, the ability to lead—rather than lag—can define your long-term success.

That's why we’re focusing this …

In the real world of expanding practices, increasing overhead, and rising expectations, how do you keep your clinical excellence intact while growing your business in a sustainable, distinctive way?

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