#036 - How to Leverage Partnerships for Growth 🤝🚀

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In this episode of The Disruptionists, Jess Singh shares how strategic

partnerships can drive exponential growth without hurting sales. With

20+ years in branding and marketing, she challenges the “competition”

mindset and shows how collaboration expands reach and deepens customer

engagement.

Featuring insights from Boost Juice founder Janine Allis, this is a

must-watch for entrepreneurs ready to grow through connection.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Intro

00:01:04 - Collaboration Over Competition

00:02:17 - The Fear of Sharing

00:03:11 - Strategic Partnership Framework

00:04:04 - Expanding Reach Through Collaboration

00:06:01 - Adding Value to Customers

00:07:34 - Marketing Budgets and Impact

00:08:37 - Case Study: Boost Juice and Disney

00:10:55 - Real-Life Example: Mochi Donuts and Hello Kitty

00:12:31 - Approaching Partnerships

00:13:34 - Creating Mutual Value

00:14:49 - Flipping the Script: Collaboration Mindset