#034 - The $900M Move That Made Reebok a Global Icon! 💸🌍

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In this episode, Jess sits down with Reebok founder Joe Foster to unpack

his entrepreneurial journey. Joe shares stories from his book

Shoemaker, including leaving a failing family business, navigating

unexpected challenges, and the pivotal rebrand that launched Reebok. He

dives into the power of resilience, spotting white space, and building a

team-driven brand that disrupted the sports industry.

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Timestamps:

00:00:00 - Introduction

00:01:00 - Challenges and Opportunities

00:02:30 - The Importance of Brand Values

00:04:30 - Strategic Branding and Evolution

00:06:30 - Transition to Lifestyle Brand

00:09:00 - Understanding Customer Needs

00:11:30 - Influence of Aerobics and Celebrity Endorsements

00:14:00 - Competition and Market Positioning

00:16:00 - Advice for Entrepreneurs