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In this episode of The Disruptionist, Jess Singh explores branding
strategies, comparing Tommy Hilfiger’s long-term vision with fast
fashion’s trend-driven approach. She shares insights from her meeting
with Tommy, revealing how brand consistency built his legacy. Tune in to
learn how to create lasting brand loyalty beyond short-term sales and
elevate your marketing strategy!
Follow Jess:
https://www.instagram.com/itsjesssingh/
Timestamps:
00:00:00 - Introduction
00:01:44 - Lessons from Tommy Hilfiger
00:02:55 - Consistency in Brand Messaging
00:04:40 - Quality vs. Fast Fashion
00:05:51 - Emotional Connections with Customers
00:07:40 - The Power of Storytelling
00:08:54 - Strategic Brand Positioning
00:09:56 - The Struggles of Building a Brand
00:10:38 - Key Takeaways for Brand Success