#79 Sophie Doyle - Founder of The Fable

In this episode, I interview Sophie Doyle, the founder of The Fable. The Fable is an e-commerce company specialising in women’s work fashion. Founded in 2015, Sophie has grown the brand into a multi million dollar business that operates internationally.

Throughout the episode, Sophie speaks about the challenges she’s faced within the business such as managing quality over a global supply chain, balancing being a mother, and how mastering digital marketing helped create a multi-million dollar shirt brand.

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