Judo Bank is one of Australia’s largest and most trusted banks for small to medium-sized enterprises. Starting from a PowerPoint idea in 2016, Joseph and his co-founders have grown the business to now be valued at over $1.5 billion, have over 600 staff and a loan book of $9 billion.
Throughout the episode, Joseph talks about Judo’s philosophy of measure twice, cut once - emphasizing the importance of planning in a super competitive environment. He also mentions how he took advantage of the big bank’s weakness by providing a “high-touch, high-tech” service - emphasizing relationship building with their clients.
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