#36 James Bruce and Stafford Fox - Founders of StrangeLove

In this episode, I interview James Bruce and Stafford Fox from boutique beverage company StrangeLove. Starting out in Byron Bay, the guys grew the business to become one of Australia’s trendiest drinks companies and have recently been acquired by Asahi.

Throughout the episode, James talks about how differentiating themselves through creative and unique branding massively helped the growth of the business by distinguishing themselves from competitors. Furthermore, Stafford talks about the importance of being relentless and learning how to tolerate hearing “No” a lot when growing a business.

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Mentioned resources:

Stafford's Favourite Business Book: Good To Great

James'  First Business Book: 4 Hour Work Week

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