96: Boost your brand on TripAdvisor, Part 3

Building reviews on TripAdvisor is something that you should manage constantly.
Fresh reviews carry more importance than older reviews. TripAdvisor will boost your listing if you keep generating new reviews as it will see this as a more relevant and up-to-date assessment of your business.
This obviously, all depends on you providing an out of this world service so make sure you are doing all you can to make that customer happy as word of mouth is the best form of marketing.