95: Boost your brand on TripAdvisor, Part 2

Being blacklisted from TripAdvisor is just as bad as your site disappearing form Google.
It should go without saying that bad practices like posting fake reviews on your own or a competitors listing is not the way you should be growing your brand. All it will do is damage your reputation.
The quality of your reviews are far more important than the quantity so do everything you can to entice customers to leave a genuine review.