93: Boost your brand on Instagram, Part 4

When you post content on Instagram do not make it a mixed bag. Select a theme or topic and stick with it.
This will not only help you focus on one area, say architecture, but build up a strong following.
Just recently a fitness fanatic who posted on Instagram every day suddenly stopped posting about fitness and nutrition and lost 70,000 followers in the process.
Pick a theme that ties in with your business and don’t stop. Building followers is not a fast process. It takes time.
All you need to do is stay the course.