86: Timing is Crucial

If you're planning a campaign to encourage more bookings for the next season you should start creating your campaign now. Give yourself as much time as possible to plan your campaign and make changes along the way.
This will also give you time to find where your customers hang out online.
Customers do a lot of research and narrow down their options before finally making a booking with a tour company of their choice so targeting them ahead of your season is key.