71: User-Generated Content Crucial In Travel, Part 3

Add an incentive or a reward to create user generated content.
Run a photo or video competition around your hashtag. Offer a free stay at your hotel or a free tour to the best submission.
This can not only help provide you with lots of user generated content that you can use on your website and social media, but it is helping make your brand and hashtag viral across the social and the web, raising your profile and reach.