7: Embrace Micro Content

Marketing strategies often look at creating lasting impressions but you should also cater for short lived micro content.
Creating content say around a local event, tying in your own products at the same time, can help generate a lot of instant traffic and business though your site.
Micro content should always be part of a bigger, long tail strategy so look at what is happening in and around your destination and act before, during and after they happen.