69: User-Generated Content Crucial In Travel, Part 1

Tourism is the best industry for user generated content as most travellers wish to share their experiences with friends and family. But how do you entice this?
First create a branded hashtag. Be sure this is creative but specific to your brand.
Place this hashtag on all your own marketing materials, including any non-digital materials like business cards and vehicles.
This will help promote your hashtag so your customers then know what to tag in on their own posts.