53: Top hotel marketing tips part 3

Social Media is great for providing content from an insider’s point of view and it has been proven that your customers will love this too.
Employees are rarely involved in marketing strategies but they can help provide a unique take on your business, providing behind the scenes stories and insights.
Also look at it from your customers point of view. They have watched a video story by ‘Tom’, one of your front of house staff. When that customer arrives, they have already made that connection with Tom and perceive him as a friend. Someone they trust.
By being on first name terms and building that trust, you help create customer loyalty with a strong chance of repeat business.