43: Prioritise Your Marketing Activities

When promoting your tours on the web, you need to prioritise your marketing activities wisely to maximise your return on investment.
First, identify your most profitable tours and focus on them instead of adopting a ‘scattergun’ approach. 
Secondly, be specific, draw a profile of your “ideal customer’, find out where he is likely to be found on the web and create tailored content according to his preferences and interests.
Remember, talk to everyone and you’ll sell to no one.