204: The Current State Of Tours & Activities

Peter Syme was our second speaker of the evening, and he was joined by Alex and Chris Torres (TMA’s founder). Peter explained that Scotland’s tourism industry has higher service ratings than any other country — and this is a figure that all Scottish tours and activities companies should be proud of. However, Peter also explained that while Scotland is great at tours & activities, it is not great at the technological side of the industry — especially in relation to digital marketing.