20: FREE WiFi Free Marketing

59% of people check their emails on holiday and millennials cannot live a single day without using their smartphone.
If your hotel or guest house provides free WiFi to its customers you are making it easier for them to upload and share their photos of your destination and products in real time and it is a great way to differentiate yourself from your competitors who don’t.
By offering free WiFi you are allowing them to provide free marketing on your behalf.