2: Top Tourism Mistakes Part 2

The second top mistake is that business owners think that by directing more traffic to a site this will increase sales. Simply not the case.
Getting traffic to your site is easy. Turning a looker into a booker is much harder.
Are you targeting the right people or demographic? Does your website follow the 3 click rule with an easy booking process?
Does your website copy inspire, excite and entice? Do you use video to show the experience a customer can become part of and draw on their emotions?
Do not pay for any paid advertising to drive traffic until you can say yes to all of these.