194: The Digital Battle for Tours and Activities

Having worked in the tours and activities industry for many years now, I can confidently report that the last 24 months have seen some of the industry’s most exciting and interesting developments.
As these huge changes appear on the horizon, every online travel agent (OTA) and booking platform — both big and small — is positioning and preparing itself. But who will ultimately dominate the market? With this blog, I’ll look at the big three OTAs, Google’s entry into the tours and activities sector, and I’ll explain how suppliers can make sure they’re ready for the changing digital environment.