181: Use Remarketing For More Sales

Not everyone who lands on your site will purchase straight away. In fact, it can take as much as 90 days for someone to make a purchase decision.
This is why remarketing is so important.
By creating a remarketing campaign your ad will appear to that specific customer keeping your brand front and centre in their minds.
That potential customer landed on your site so they are interested in what you have to offer. They will compare lots of sites so sometimes they just need a gentle reminder of who you are.