168: Always Test and Measure Your Marketing

Marketing that you can’t measure is pointless.
You may spend money on a Facebook campaign, and you may even see an uptick in sales around the same time you ran these ads, but are you sure these ads brought in those sales?
Maybe there is a seasonal reason for the uptake in sales.
If you’re going to commit time and money in a marketing campaign, make sure you can measure the results.
Track conversions that stem from each marketing campaign. Run multiple types of marketing campaigns. This will allow you to compare marketing channels and see which perform best.