117: The Five Stages Of Travel, Part 2

Stage two is Planning. The customer is ready to plan their trip, visiting sites, reading reviews and weighing up the competition.
This is why I keep banging on about investing in your website. It is too important a stage to skimp on.
Showcase those good reviews, create inspiring content and video.
For the most part, don’t worry about your competitor’s prices or trying to compete with them.
If your content is inspiring, showing a fantastic experience, this will always trump price.