116: The Five Stages Of Travel, Part 1

When Google released their five stages of Travel I could not have been happier. It validated everything I have been advising and mentoring over the years.
Each stage is the main element of a customer’s journey, and it starts with stage one… the dreaming stage. 
This is the moment a customer starts to dream of places you wish to travel to. They may have seen your ad on social media, a post on a blog or it could have been through word of mouth.
This is one of the most important stages and the ideal time to inspire them.