114: How Golf Clubs Can Use Social, Part 3

It has never been easier to target potential members when using Facebook.
Facebook ads allow you to segment your audience.
For example, you could choose to show your ads to men or women aged 35-55, who have listed golf as a hobby in their profiles and who live 5, 10 or 15km of your golf club.
This level of targeting typically drives higher conversion rates because the audience is so targeted.
Imagine a 24-hour promotion offering 50% off a visitor 4 ball.
You may just find a few new members join your club.