111: The Power of Scarcity

Ever been to Booking.com or Trivago? Did the notifications telling you 5 people have booked today already?
Scarcity creates a sense of urgency in your customer and can be powerful if done right. 
This approach can work for other sectors and not just hotels and accommodation.
If you are an activity provider you can use this approach to help create demand for your product. Don’t go overboard however as it can come across as being untruthful.
Use it to your advantage and it may just generate a few extra sales.