105: PR In Tourism

PR can be a powerful thing to raise brand awareness.
The press will be interested to speak with you if you can become newsworthy and of public interest.
Spend time to send out articles about any events you may be hosting or any new products. If you are a hotel invite them to stay the night to try a new menu you may have just launched with a new chef.
Build relationships with journalists to generate positive exposure. The worst they can say is no.