The Attention Economy: Understanding The Business & Currency Of Social Media

In this episode, I talk about:

The birth of social media and how social media platforms are exponentially evolving
Why social media platforms are a popular startup idea, despite huge competition
The reason social media platforms are all launching similar features
The attention economy aka the economy of distraction aka surveillance capitalism aka how social media platforms make their money
The value of your time, attention, and behavioural data to social media platforms and the companies that advertise with them
The reason social media users are products and not customers
Why social media companies prioritise features that make you use their platforms for long periods of time, even if this is against your best interests
The rise in social media subscription options and why this operating model might be preferable for both social media companies and users

View show notes including links to all the resources and tools mentioned: https://thedigitaldietcoach.com/013

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