1. EachPod

Persuasive Design: 6 Features Social Media Companies Use To Deliberately Influence Your Behaviour

Author
Marisha Pink
Published
Tue 25 Apr 2023
Episode Link
https://thedigitaldietcoach.com

In this episode, I talk about:

  • The methods social media platforms use to capture as much of your time and attention as possible
  • Behavioural psychology and how we learn behaviours through classical conditioning because of interactions with our external environment
  • How social media companies exploit behaviourism by using persuasive design features in their platforms to deliberately influence and change your behaviour
  • The power of social media algorithms and how they use your individual behaviour to adapt and optimise themselves, so that social media becomes more addictive to you
  • 6 persuasive design features and how they work together to keep you coming back to social media for increasingly long periods of time
  • The 7 day "no notifications" challenge

View show notes including links to all the resources and tools mentioned: https://thedigitaldietcoach.com/014


Get your free #TechTimeout Challenge 30 Day Digital Detox Guide

 

Keep in touch with me:

 

----------------------------------------

Music by FASSounds

Share to: