DAP UPSKILL: Enhancing Customer Success with Digital Adoption Strategies

The episode delves into the multifaceted realm of digital adoption and its profound influence on CSMs. Akanksha, having worked in the field for five years, emphasizes that it's not merely about technology innovations; it's about the strategic use of digital adoption platforms to reshape how CSMs interact with clients. 

• The conversation underscores the significance of adopting a user-centered approach, emphasizing the need for technology progress to be aligned with customer success management.
• Akanksha, an experienced customer success leader at Whatfix, brings her expertise to the discussion. She discusses how digital adoption strategies have become an integral part of change management in her organization. These strategies provide a framework for achieving business digital transformation and play a crucial role in the change management model.
• The importance of training for management of change is highlighted, ensuring that CSMs and teams can effectively navigate the change management process when incorporating digital adoption platforms. The episode sheds light on the meaning of change management in the context of digital adoption and the transformation it brings to the industry.
• Akanksha emphasizes the need for a clear change management template that can guide organizations in their journey to transform digitally. Such templates aid in the seamless execution of a change management framework, enabling businesses to adapt to the ever-evolving landscape of technology and customer success management.

Overall, the episode underscores how technology adoption and digital adoption strategies have the power to transform digital in ways that align with the objectives of client success and customer success management. It delves into the profound impact of digital adoption platforms, illustrating the pivotal role they play in achieving technology progress and digital transformation within the context of a user-centered approach.

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