218: Small Audience, Big Impact: How to Grow Your Nutrition Business Without Thousands of Followers with Libby Rothschild

We’ve all been there...wondering if we need to go viral or hit 10k followers before we can really grow our businesses. But the truth is: you don’t need a big audience to make real impact (and real sales).

In this episode, I sit down with Libby Rothschild, founder of Dietitian Boss, to talk about the difference between audience size and business strategy. We dive into why having thousands of followers isn’t necessary for growth, and what actually drives sales in a nutrition business, especially when you’re just starting out.

We cover:

• How to shift your mindset around follower count
• Why strategy beats tactics every time
• The importance of clarity in your message and ideal client
• What metrics really matter (spoiler: it’s not likes or follows)
• How to build trust and authority with even a small audience

Whether you’ve got 50 followers or 5,000, this episode will help you feel confident in your ability to make an impact and grow your business.

Links:

1. Join our FREE dietitian community
2. Follow The Dietitian Boss on Instagram 
3. Check out The Dietitian Boss Library here 

Transcript Summary:

[00:00:00] Can You Make Sales With a Small Audience? 

[00:03:00] Strategy Over Tactics: What Actually Drives Sales 

[00:07:00] The Reframe: You Don’t Need to Be an Influencer to Be Successful [00:10:00] The “Perfect Offer” Trap & Why Feedback Comes First 

[00:13:00] Social Media as Part of a Larger Marketing Strategy 

[00:15:00] Why Business Skills Are Just as Important as Clinical Skills 

[00:17:00] Final Reframes & Mindset Shifts