222: How This RD Transformed Eating Disorder Education, with Shawna Melbourn

In this episode of the Dietitian Success Podcast, I sit down with Shawna Melbourn, RD, CEDS-C, a certified intuitive eating counselor, eating disorder specialist, and creator of ED for RDs, to talk about her journey as a dietitian and business owner. 

We dive into:

• How she learned about eating disorder care (and the mistakes she made along the way!)
• Why she decided to create a course to educate other RDs on eating disorder care
• The mixed emotions that come with running a business
• Which marketing channels have worked best for her 

This one’s a must-listen for any RD thinking about working in eating disorder care, niching, scaling, or building a business that feels sustainable.

Links:

• Join our FREE dietitian community
• ED for RDs 
• Follow ED for RDs on Instagram
• Follow Shawna on Facebook
• Follow Shawna on LinkedIn

Transcript Summary:

[00:00:00] Welcome & Introduction to Shawna Melbourn

[00:02:30] Shawna’s Path from Hospital to Entrepreneurship

[00:05:30] Burnout, Boundaries & Business Lessons

[00:09:30] Building a Team & Delegating with Intention

[00:13:00] Her Marketing Strategy

[00:16:30] Being a Certified Intuitive Eating Counselor

[00:20:00] Sustainability in Eating Disorder Practice

[00:24:00] Advice for RDs Interested in ED Work

[00:28:00] What’s Next for Shawna