221: Behind the Scenes: What It’s Really Like Running a Membership or Online Program

In this episode of the Dietitian Success Podcast, I’m giving you a totally honest, behind-the-scenes look at what it’s really like to run a membership or online program in the dietitian business world. I talk through the lessons I’ve learned from running Dietitian Success Center for the past few years, what I wish I had known going in, what I've seen work for other dietitian entrepreneurs, and the real talk on things like boundaries, business model pros and cons, and customer retention.

Whether you’re thinking about launching your own scalable offer or just curious what it takes to grow something like this, this episode gives you the full picture.

Inside the episode, we'll chat about:

• What people don’t tell you about running a membership
• What I wish I knew earlier about scaling
• Whether this model might work for your goals
• Tips for building recurring revenue in a way that feels aligned

Join our FREE dietitian community

Transcript Summary:

[00:00:00] Welcome & Today’s Topic

[00:02:00] What Makes the Membership Model So Appealing?

[00:05:00] The Reality Check: It’s Not Passive

[00:08:00] Burnout & Boundaries

[00:12:00] What I Wish I Knew Before Starting

[00:15:00] Membership vs. Online Course vs. Group Program

[00:20:00] The Importance of Clarity and Direction

[00:24:00] Building a Team + Sustainability

[00:28:00] Signs You Might Be Ready for a Scalable Model

[00:32:00] Final Thoughts + Encouragement