140 || How to Create Powerful Messaging for Your Audience || Natalie Arent

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This episode is the first of my bi-monthly Strategy Sessions with a listener who has a burning question to ask, needs help narrowing down her options, or just wants a listening ear so she can find clarity amidst all the options before her.

Natalie Arent is a brand and graphic designer with a knack for seeing what her clients struggle to put into words. She helps female entrepreneurs naturally standout, draw in their people, and propel their business forward through meaningful design. She’s a huge fan of authenticity, which you’ll hear about in this episode, and she’s also a mom, a Minnesota native and she loves doing art projects or exploring outside with her young daughter.

In this strategy session we dig into what it looks like (and why) to narrow down your niche of who you’re trying to reach with your dream or, in Natalie’s case, with a podcast. We talk about creating an avatar and share an example I’ve been taught for selecting just one person to speak to in your messaging.

Natalie’s big question is how to choose guests for her podcast and how to determine what topics they should cover when they come on the show. This is all about content curation. Even if you don’t have a podcast, write a blog, or have a YouTube channel your dream is speaking to someone, so it’s worth giving this a listen if you’re trying to narrow down who that person is.

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You’ll find the show notes and all the ways to connect with Natalie, here: http://www.merrittonsa.com/podcast/140

Let me know what you think of this strategy session. I’d love to hear your thoughts!

If you’re new to the Devoted Dreamers Podcast or just trying to figure out what’s next after you’ve heard this one, check out my 30 Days of Prayer series.

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