How to Actually Stick to Your Marketing Plan in 2025

Let’s be real—sticking to a marketing plan can feel overwhelming, but it doesn’t have to be. In this episode, we’re breaking down the exact steps photographers and videographers can take to create a sustainable marketing system for 2025 and actually stick to it. Whether you’re looking to book dream clients, streamline your content creation, or finally stay consistent, this episode is for you.

We’ll cover:

• The Thrive Content Marketing System: Our proven strategy for planning, batching, and executing content without burnout.
• How to Create Long-Form and Short-Form Content That Converts: Align your content with your promotions and audience needs.
• The Power of Coworking and Accountability: Why working alongside others keeps you on track.

🎯 Affordable Resources to Help You Thrive:

• Thrive: Social Club Membership for $27/month:  Learn our full system to create and execute a marketing plan that works PLUS weekly coworking sessions to help you stay consistent. Join here: heythriver.com/socialclub.

🎯 Free Resources Mentioned:

• ELOPE Framework: Build your destination wedding and elopement business: heythriver.com/elope.
• Financial Goals Marketing Sheet: Plan your revenue and marketing strategy: heythriver.com/financial-goals-marketing.

This year, let’s turn your marketing plan into a marketing system that delivers results. DM us @heythriver and let us know how you’re making 2025 the year of growth and consistency!

Photographers—you’re sitting on a goldmine you haven’t tapped yet. Adding simple video upsells to your packages can completely change your income without booking a single extra client. That’s why we put together the Video Upsell Starter Kit—a free resource that walks you through the exact steps to start offering video, book it confidently, and deliver it in a way that feels aligned with your photography style.

Grab your free starter kit here → devinandshay.com/start-kit

We're now accepting waitlist signups for our ultra-intimate, in-person events—think just 3 to 5 fellow creatives, an elevated styled-shoot day, retreat-style connection, super personalized business coaching, and mastermind-level collaboration—all wrapped in a stunning location with next-level details. These spots are seriously limited.

Join the waitlist now at: devinandshay.com/in-person-events

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