2323: The Silent Killer of ROI and How AI Solves It
- Author
- Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader
- Published
- Fri 29 Aug 2025
- Episode Link
- https://markcostes.libsyn.com/2323-the-silent-killer-of-roi-and-how-ai-solves-it
On today’s episode, Dr. Mark Costes welcomes back marketing expert and CEO of CMOShare, Ryan Gross, for an in-depth conversation about the transformative role of AI in dental marketing. They dive into how AI has evolved from novelty to necessity, with real-time applications improving everything from phone call conversions to website performance and patient scheduling. Ryan shares how his company leverages AI to create adaptive websites, analyze massive data sets, and deliver original content that ranks with Google's evolving algorithm.
They also discuss the rise of AI-powered call bots and how they’re revolutionizing after-hours and weekend patient acquisition. The conversation touches on fee-for-service vs. PPO marketing strategy, how to calculate true ROI, and what to look for when hiring a dental marketing agency in this new era. If you're a practice owner looking to future-proof your operations, this is a must-listen.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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