#26 - Josh Levine - How the Coachella Effect Influenced a New Generation of Artists Who Transcended Genres

Josh Levine is an influential taste maker and marketer who cut his teeth in the early hay days of hip-hop and street culture.  After being a journalist for many well known hip-hop Magazines such as Source, Vibe, XXL and Urb. He pivoted into Artist management and played an instrumental  role in building brand partnerships for Urb magazine. This led to a flouring career in brand marketing with a focus on strategic partnerships with influential artists and pop culture icons.   We discuss the “Coachella Effect” where all musical genres blended together to create a new normal in music and pop culture breaking down cultural, sociological and artistic barriers that had existed in the music industry for decades. Look at the diverse lines ups for the first three or four Coachella Festivals and you will be blown away.   This is an insiders view of the story of the dramatic evolution of pop culture and the maturation of the recording industry over the past 25 years.     You can find Josh Levine at rebelradionet and on The Rebel Radio Podcast.  http://www.rebelindustries.com