80: Is Reverse-ETL Just Another Data Pipeline? With Census, Hightouch, & Workato

Highlights from this week’s conversation include:

• Panel introductions (2:23)
• What is driving the trend behind Reverse ETL? (5:24)
• The obstacles to building an internal Reverse ETL tool at scale (15:34)
• How to decide system management vs. user flexibility (20:14)
• Why previous products failed in creating this category (29:12)
• Increased demand and democratization of datastack skills via SaaS (42:03)
• Broader applications for Reverse ETL (47:29)
• Limitations of Reverse ETL (55:05)
• How user technical ability affects design and build roadmaps (58:14)
• What do you anticipate comes next for Reverse ETL? (1:02:45)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.