Why Most Content Fails—and How to Fix It

In this episode, I dive into the reasons why most content fails to gain traction and how you can reverse engineer virality to create content that resonates with your audience. By analyzing proven strategies, identifying what's working in your niche, and understanding the importance of relevance, I’ll show you how to stop guessing and start crafting content with purpose. Whether you’re struggling with low views or inconsistent engagement, this episode is packed with actionable tips to help you grow.

In this episode, we discuss:

• [00:05] Introduction: Why most creators struggle with engagement and how to overcome it.
• [01:19] The guessing game: How creating untested ideas leads to inconsistent results.
• [03:12] Reverse engineering attention: Learning from viral content in your niche.
• [05:09] Relevance over value: Why even valuable content fails without timely appeal.
• [08:23] Broadening your niche to increase potential reach and avoid overly niche topics.
• [12:02] Building a library of binge-worthy content to create trust and familiarity.
• [16:19] Research tips: Using TikTok and other platforms to find the most liked and relevant content.
• [20:32] Testing hooks, structures, and formats to refine what works for your audience.
• [27:03] The role of the algorithm: How your account’s history influences future virality.
• [34:27] Objective feedback: Why you need a third-party perspective to fine-tune your content.

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