Run the Biz, Not the Hustle - Secrets to a Successful Coaching Business

In this episode, I share the systems and strategies you need to build a coaching business that’s sustainable, scalable, and stress-free. From onboarding clients effectively to managing expectations, retaining students, and handling disputes, I break down everything that goes into running the business side of coaching. Whether you’re a new coach or looking to improve your current processes, this episode provides actionable advice to help you focus on results and client satisfaction while avoiding burnout.

In this episode, we discuss:

• [00:00] Introduction: The challenges of running a coaching business and the importance of results.
• [02:22] Setting up a smooth onboarding process to build trust and reduce client drop-off.
• [05:49] Managing client expectations from day one, including timelines and results.
• [09:38] Why the first week is critical for building client confidence in your program.
• [12:02] Setting clear boundaries for communication and availability.
• [17:46] The importance of “quick wins” to keep clients motivated in the early stages.
• [23:50] Retaining clients through accountability, engagement, and regular follow-ups.
• [28:33] Balancing coaching calls to ensure all clients feel supported.
• [34:12] Giving “fearless feedback” and addressing limiting beliefs in your clients.
• [43:21] Creating alumni communities and referral systems to extend client lifetime value.

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