Choosing the Right Platform for 2025: A Guide for Creators

In this episode, I break down the key social media platforms and explain how to choose the best one for your growth in 2025. From TikTok and Instagram to YouTube, LinkedIn, and podcasting, I share insights into what works best for different types of businesses—whether you’re selling physical products, offering services, or building your brand. By the end of this episode, you’ll have a clear understanding of where to focus your efforts and how to maximize growth and engagement on your chosen platform.

In this episode, we discuss:

• [00:00] Introduction: The key factors to consider when choosing a platform in 2025.
• [01:21] Why focusing on one platform is critical for faster growth and meaningful data insights.
• [02:19] TikTok: Ideal for product-based businesses, e-commerce, and engaging audiences with physical products.
• [06:58] Why TikTok’s binary algorithm and limited link traffic make it less effective for service-based businesses.
• [10:12] Instagram: The best platform for service-based businesses with powerful lead generation tools.
• [15:18] YouTube: A great choice for creators blending short and long-form content to build trust and authority.
• [20:34] LinkedIn: The go-to platform for B2B services and high-ticket sales, despite slower grassroots growth.
• [23:55] Podcasting: A must-have channel for building authority, repurposing content, and creating focused engagement.
• [27:14] Balancing platform-specific strengths with your goals and audience needs.
• [29:31] Why 2025 is the golden age for social media growth and why it’s not too late to start.

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