Why is Taylor Swift so popular?

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It would have been hard to miss it over the weekend - the Australian leg of Taylor Swift’s Eras Tours kicked off in Melbourne on Friday night. But we have one question: Why exactly is the singer so popular? We explore the phenomenon of Taylor Swift in today's deep dive.

Credits:
Hosts: Zara Seidler and Billi FitzSimons
Guest: Kate Pattison, fan studies PhD candidate at RMIT in Melbourne
Audio Producer: Emmeline Peterson

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