170: Important leadership trait: bringing great people with you. But how do you do that?

Life in startup sales is a little bit easier if there is already trust and a relationship between the sales leader and some of the sellers.  Founders should look for a sales leader who is able to do this.

In this episode with Craig Denton, the RVP of Sales at Beyond Trust, you will learn:

• How to build trust with your sellers
• Why you have to take other’s opinions of sellers with a grain of salt
• We know sales leaders should lead from the front, but how do you do that?
• Get a balance of working in the business with on the business
• How to have tough conversations when things aren't going so well

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.