Life on the Lot: How Jen Started Her Flower Business

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz sits down with Jen from Life on the Lot, a passionate flower farmer who turned her pandemic vegetable-growing hobby into a thriving flower farm. Jen shares her inspiring journey, the challenges she faced in her early days, and how growing her own food completely transformed her perspective on sustainability and seasonality.

Now, with her latest project at Claremont Farm, Jen is creating a pick-your-own flower experience and workshops to bring more people into the world of seasonal flowers. She opens up about the realities of running a flower farm, from financial management to the importance of community engagement, while also sharing her motivation to inspire her daughter to pursue a non-traditional career path.

Whether you're a seasoned flower farmer, an aspiring grower, or just someone who loves the beauty of flowers, this episode is filled with real talk, inspiration, and practical insights.

What You’ll Learn in This Episode:

🌱 How Jen’s journey into flower farming started during the COVID-19 pandemic
🌿 The challenges she faced, from tough growing conditions to perennial weeds
🌎 How growing food changed her perspective on sustainability and seasonality
💐 Why she transitioned from vegetables to growing flowers
🏡 Her latest project: a pick-your-own flower farm at Claremont Farm
📊 The financial realities of running a flower farm (it’s not all pretty petals!)
🌻 The importance of community engagement and workshops in her business
🎓 Why mistakes in gardening are valuable learning experiences
👩‍👧 Jen’s motivation to inspire her daughter to think beyond traditional career paths

Connect with Jen & Life on the Lot:

📍 https://www.lifeonthelot.co.uk/wirralflowerfarm

📍 https://www.instagram.com/life_on_the_lot

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow flower lovers!

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