The Real Cost of Bad Data: Survey Fraud, AI Agents, and Data Integrity with Roddy Knowles
- Author
- AYTM
- Published
- Tue 13 May 2025
- Episode Link
- https://podcasts.fame.so/e/r8kljjkn-the-real-cost-of-bad-data-roddy-knowles
What if you could protect your research data from increasingly sophisticated fraud? In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Roddy Knowles, COO of dtect, to explore the evolving landscape of survey fraud and data quality management. From organized fraud networks to AI-powered threats, discover why data quality has become an existential challenge for market researchers, how to implement effective fraud prevention strategies, and why questionnaire design remains crucial in maintaining data integrity. Whether you're a research provider, agency, or brand insights professional, this conversation offers practical solutions for safeguarding your data quality and maintaining research credibility in an era of unprecedented threats.
- Uncover the latest trends in survey fraud
- Learn proactive strategies for fraud prevention
- Explore the role of AI in both creating and combating fraud
- Understand best practices for questionnaire design
- Gain insights into the future of data quality management
Episode Resources
- Roddy Knowles on LinkedIn
- dtect on LinkedIn
- Stephanie Vance on LinkedIn
- Matt Mahan on LinkedIn
- The Curiosity Current: A Market Research Podcast on Apple Podcasts
- The Curiosity Current: A Market Research Podcast on Spotify
- The Curiosity Current: A Market Research Podcast on YouTube
The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.so
