Hype Yourself - Lucy Werner talks about PR for artists

Author: Gita Joshi
Published: Fri 20 Mar 2020
Episode Link: https://thecuratorssalon.com/

Lucy Werner from The Wern, a PR agency for small businesses is also the bestselling author of Hype Yourself, A DIY PR Toolkit. In this episode Lucy talks about the various ways that artists can raise their exposure through the media and how to go about it.

In this episode she talks about

Researching publications to be featured and researching the writers of the columns within those publications
Getting your online presence in order to manage the potential new traffic to your website
The human story; talking about you the the artist is much easier for writers to cover in a story than your art alone.
Newsjacking to raise your profile
Using Listings to build an audience

Buy the book HYPE YOURSELF here - it's a great read and I hugely recommend it to any artist who is ready to get some press coverage.

Follow Lucy on Instagram @wernchat

Follow me on Instagram @thegitajosh

Buy my book SHOW YOUR ART

See the full post on the website here

https://thecuratorssalon.com/artist-blog/hype-yourself-lucy-werner-talks-about-pr-for-artists

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https://www.thecuratorssalon.com/