Season 73, Episode 875: Culture Content: How to Build a Business Brand That People Will Never Forget

"In the luxury business, you have to build on heritage." - Bernard Arnault

On today's episode of The Culture Matters Podcast, our very own Jay Doran is back again to discuss another selection from the culture catalog.  Jay is going down the business branding rabbit hole today and looking at some of the factors that go into creating memorable branding for a business.  What part in your branding do your values need to play?  Is there a family legacy involved or a brand new endeavor?  Where do you even begin?  We'll get into it on this episode of The Culture Matters Podcast.